William Lawsons

Lawsons is one of those odd challenger Bacardi brands. Only popular in South America and Germany it refuses to play by the rules.

An attitude we embodied in these ads for social and OLV made to show off their hero serve… A whisky and coke.

We used old school camera tricks to shoot these and it was one of the most fun shoots we’ve ever done.

Watch the case study before checking out the full clips. Two further social clips can be dug out if you’re interested.