See how it unfolds

The World in is The Economist's annual publication which draws on the expertise of political leaders, industry titans and celebrities.

Their articles predict the year ahead. We were asked to symbolise the contributors with a strong visual metaphor.

We used the articles the contributors wrote to make intricate, origami models that symbolised them. 

The print campaign was supported by social teasers and a film of Bob Iger's camera being unfolded.

All of the contributors were given the models as a thank you.