Strength in Numbers

Boys learn a lot of things when growing up, but talking about their feelings isn’t one of them.

Together with mental health charity Talk Club, Nivea created Strength in Numbers.

A campaign that helped men talk about their feelings by centring it around a simple question.

How are you out of 10?

This simplicity is proven to help men of all ages start talking about their mental health regularly, shifting the narrative from stigma to strength.