As part of the Chuck II launch, we created a film to highlight the best parts of the new Chuck by blowing it to pieces.
This was also turned into an interactive asset and used in online and digital OOH.
The launch also featured an online and OOH campaign with a teaser phase that introduced the iconic silhouette and stoked intrigue.


Creative: Ida Gronblom, Fabian Burglund, Robert Concepcion, Ben Yabsley, Andrew Guirguis, Luca Bernardino | Anomaly, NYC, USA
Production:  Victoria Kruger, Jon Legere, Jordan Spielman | Anomaly, NYC, USA
3D Animation: Marc Smith | Framestore
Web Development: Bannerboy