An online mashup with Google Maps and Lego, Build with Chrome allowed people to chose a spot on the globe, claim it, and build whatever they dreamt up - driving browser downloads and showing off the power of Chrome along the way.
500,000 visitors in the first 48 hours, spending over 4 human-years building
1M visitors in the first three weeks
66k complete, published builds in first three weeks
Creative: Hamish Stewart, Joshua Rowe, Chris Little, Robert Concepcion, Ben Yabsley | M&C Saatchi/Mark, SYD, AUS
Design: Robert Lindström, David Eriksson, Alfredo Aponte, Klas Kroon, Jonas Eriksson, Lars Alin, Mathias Lindgren, Felix Hill | North Kingdom
Web development: Agigen